Marketing Jewelry
Gold Jewelry … a priceless masterpiece adorns our personality
Conceived as a symbol of wealth and status, gold jewelry are the most precious jewelry. Crafted to suit almost all occasions, gold jewelry reflects the beauty and elegance that is beyond comparison.
The softness of pure gold makes it ideal to be alloyed with base metals for the manufacture of gold jewelry. Gold is resistant to wear and corrosion, and therefore, items gold jewelry are never out of fashion. It can be molded into the desired shape and the gold does not react with other elements, thus avoiding any tarnish on the pieces.
The most common forms of gold jewelry that can be used as a daily use include Earrings, bracelets, rings, chains, etc. With an increasing growth of gold jewelry market, designers of jewelry to go with mesmerizing and heart stealing designs to attract customers.
Pure gold is vibrant and reflects exquisite and brilliance that remains unprecedented. The purity of gold is measured in terms of carats. The Office of International Settlements (BIS) has undertaken the task of coining jewelry gold under the BIS Act, 1986. BIS offers certification of purity in accordance with the Indian standard specifications IS 1417. The standard for testing the purity Gold is known as carats (ct). This measure tells us the number of pieces of gold and other metals present in a gold alloy. In India, gold jewelry are available 9 ct, 14 ct, 18 ct and 22 ct.
Gold, being an oldest metal on earth, is known to humans since 3600 BC. Throughout many civilizations, emperors have been gold jewelry to show his greatness and status. After the death of the boy king Tutankhamun was buried with a large number gold jewelry and various other artifacts. Now, even after so many years, gold jewelry have not lost their luster and color. This has been endorsed by visitors have visited the museum where the boy king's mummy has been kept for display.
The growth of gold jewelry market in India is increasing. According to the World Gold Council, India is at the top of the gold market, with a whopping 558 tons of the jewelry made in 2007, compared to 526 tons in 2006. In fact, with the export of gold jewelry, India has earned about 5.2 billion U.S. dollars. This is the reason that besides being used as wear ornaments, gold jewelry is also seen as a form of investment. It has been adjudged a reliable and stable form of investment for many years.
While the search for companies that deal in gold jewelry, I found many different web sites, and an example site that I found very impressive was tradeindia.com. I wanted to have access to the committed vendors who are honest in their dealings, and my search ended here. I have been in contact with many leading manufacturers and suppliers of gold jewelry that have been recorded in this popular and trusted online B2B portal for the past years.
About the Author
Rajni Sharma, writer and researcher, provides a fascinating insight into the various industry sectors through her extensively researched articles. She is currently employed with tradeindia.com, a leading b2b portal.
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